Insights
Writing on the sectors we know best - and where search is heading.
People underestimate how fast search is moving from Google to AI, and what that does to how a brand gets found. It’s the thing we’re furthest ahead of our clients on - so most of what we write tends to circle back to it.
Venues
May 2026
Mind the gap
The revenue opportunity major venues are overlooking - and why the brands that move first will own it.
Read the piece →AI Visibility
April 2026
AI slop & the rise of earned media
Why trust is the real currency now, and why genuine third-party coverage is worth more than it has been in years.
AI Visibility
March 2026
AI in event planning
You know how to use AI. The more useful question is whether you know how your clients are already using it.
Strategy
February 2026
Finding the perfect match
Why value-led partnerships outperform vanity metrics - and how to tell the difference before you sign.
Reputation
January 2026
Communicating in uncertain times
What luxury venues get right, and wrong, when the news cycle turns against the mood they’re selling.