The Brief

Our PR team was enlisted to launch the Australian bridal fashion trade show to the European market. We started by educating the industry, building excitement and securing the attendance of buyers, press and key influencers. We then worked to create significant noise about the event – its style, designers and difference – negotiating a mix of long-form fashion features and social media activations alongside supporting the exhibiting brands on their market entry.

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The Results

100%

Attendance target achieved
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The Results

30+

Pages of editorial features secured
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The Results

20+

Media guests attended the show
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The Results

3M

Instagram following
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Nadean Richards, CEO, One Fine Collective

“Working with Chapter Communications was an absolute delight. They are professional, proactive, diligent in their communication and full of enthusiasm for our project. We would highly recommend them.”

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